Every business has one of these four owner personas. Whether it’s the Professor, the Advocate, the Grinder, or the Friend, you will find that either you, or another business owner you know, falls under one of these different categories of personas.

- The Professor loves to teach
- While the Advocate loves to be there for people.
- Then we have the Friend, who likes to connect with their employees on a friendlier level.
- And last, but not least, we have the Grinder, who is more 10X than they are anything else.

Use this poster as a reminder of the kind of owner you’d like to be—the kind of owner you aspire to be. And keep in mind… the best owners? Have a bit of every persona inside them.

[Museum-quality posters made on thick and durable matte paper. Add a wonderful accent to your room and office with these posters that are sure to brighten any environment.]


• Paper thickness: 10.3 mil
• Paper weight: 5.57 oz/y² (189 g/m²)
• Giclée printing quality
• Opacity: 94%
• ISO brightness: 104%