Do you know your audience?
Have you built a relationship with them?
Do they know you, trust you, and love you, your company, and your product?
It might be time to consider selling company merch.
Yup, that means backpacks, jackets, shirts, anything that your customers would use. It has to be high quality and, of course, it has to be branded with your company logo.
Keep in mind that you'll also need something called a brand style guide to get started. Company gear is an extension of your brand and should always present consistent fonts and colors that will stand out to your target audience and build loyalty to your brand.
Giving your customers the option to buy branded gear is one of the most impactful promotions your company can do.
It increases something called brand awareness. The more your customers see your logo, the more they recognize it and associate it with your company and your value.
Getting your company out of obscurity is the name of the game when it comes to marketing. And that requires some creativity and a high level of customer service.
So give the people what they want. You should know who your customer is, what they value, what their pain points are, their interests, their goals, and what solutions they need. To know your audience is to love them. So choose the right merch for your target persona.
Also, remember that selling company merch is more about marketing than it is about selling the products for a profit.
You're spreading the word about your business whenever anyone wears your merch. These word-of-mouth referrals can increase customer flow into your business at minimal cost and without you doing much more than opening that merch store and continuing to provide your current customers the extremely high level of service you always provide.
And to me, company merch shows professionalism. It shows that your company is legitimate, it's doing well, and it's wildly popular—popular enough that people want to be reminded of you in their everyday lives and even want to advertise your company FOR you. All because that's the incredible, positive, massive impact your company has on the lives of the people you serve.
So what are you waiting for? You want the rewards of selling your own company merch, get started!
And if you need any help, I encourage you to sign up for my Marketing Essentials Workshop to learn more.
—Buck Wise, EVP and CMO at Cardone Ventures, @aboutbuck